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How to install purpose in your brand and company

Posted By Luxury Marketer Columnist On In Columns, News, Strategy | No Comments
Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad

 

By Rich DePencier and Philippe Harousseau