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  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  3. Longevity is the breakout trend in luxury real estate: report
  4. AI transforming marketing, but not as much CMO function: report
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Comment

Yachts

Global superyacht business grows 4pc in volume but 36pc in value with younger, more discerning customer: report

May 6, 2026

Kaiser (60M/196’) is one of the finest motor yachts ever built by Abeking & Rasmussen, a shipyard offering Northern European pedigree. It is on sale for the first time by her original owner. Kaiser (60M/196’) is one of the finest motor yachts ever built by Abeking & Rasmussen, a shipyard offering Northern European pedigree. It is on sale for the first time by her original owner.

 

By Luxury Marketer Intelligence

A new report on the state of the global superyachts business shows that first-time owners are increasingly in their forties with tech-driven wealth who are skipping smaller yachts and going straight to 50-60-meter vessels.

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