Luxury Marketer
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  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. World’s only Hotel Clicquot popup returns to Australia for Champagne-inspired culinary experiences
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  6. AI transforming marketing, but not as much CMO function: report
  7. Are luxury brands walking away from aspirational consumers?
  8. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  9. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
  10. Global house price growth continues to accelerate
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Marketing

Growth mirage: Are luxury consumers buying more – or paying more?

April 30, 2026

Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock

 

By Mickey Alam Khan

There is only one business worldwide where the bulk of its growth over five years came from more price increases than unit sales: luxury. That strategy requires going back to the well time and time again, depleting the aquifers of good will and brand equity.

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MOST READ
  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. World’s only Hotel Clicquot popup returns to Australia for Champagne-inspired culinary experiences
  5. How to own your market
  6. AI transforming marketing, but not as much CMO function: report
  7. Are luxury brands walking away from aspirational consumers?
  8. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  9. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
  10. Global house price growth continues to accelerate


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