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Marketing

Growth mirage: Are luxury consumers buying more – or paying more?

April 30, 2026

Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock

 

By Mickey Alam Khan

There is only one business worldwide where the bulk of its growth over five years came from more price increases than unit sales: luxury. That strategy requires going back to the well time and time again, depleting the aquifers of good will and brand equity.

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  1. Future of refrigeration in the luxury home – and what consumers are telling brands
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  3. Registration open for the 3rd annual Luxury Real Estate and Design Summit Oct. 14 in New York 
  4. Bentley ups ultra-luxury car rivalry with announcement of new mystery Torcal model line
  5. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  6. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
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  10. 4 Weeks Left! Register Now for Luxury Marketing Summit New York April 17


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