Luxury Marketer
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  2. Longevity is the breakout trend in luxury real estate: report
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Marketing

Growth mirage: Are luxury consumers buying more – or paying more?

April 30, 2026

Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock

 

By Mickey Alam Khan

There is only one business worldwide where the bulk of its growth over five years came from more price increases than unit sales: luxury. That strategy requires going back to the well time and time again, depleting the aquifers of good will and brand equity.

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MOST READ
  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. World’s only Hotel Clicquot popup returns to Australia for Champagne-inspired culinary experiences
  5. Are luxury brands walking away from aspirational consumers?
  6. How to own your market
  7. AI transforming marketing, but not as much CMO function: report
  8. Global house price growth continues to accelerate
  9. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
  10. How AI shopping can quietly erode brand loyalty – and what it means for luxury 


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