- Luxury Marketer - https://www.luxurymarketer.com -

Brands are failing to nail community in a fragmented market: report

Tuned-in brands see success by hosting or facilitating community instead of trying to build it. Image credit: Shutterstock Tuned-in brands see success by hosting or facilitating community instead of trying to build it. Image credit: Shutterstock

 

Brand personalization often poses as community building.