Luxury Marketer
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  1. Navigating the FIFA World Cup through loyalty
  2. Growth that works today is not always the growth that builds tomorrow
  3. Beauty brands should place consumer pursuit of longevity, well-being over aesthetics: study
  4. Longevity is the breakout trend in luxury real estate: report
  5. What does Texas federal court overturn of FTC ban on non-competes mean for employers and employees?
  6. Spanish brand Loewe targets South Korean beauty market with first standalone perfume store
  7. Human-led hospitality – critical driver of workplace performance in every sector – being overlooked: report
  8. Luxury marketers and professionals can co-opt AI – or else
  9. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
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Beauty, perfumes and cosmetics

Beauty brands should place consumer pursuit of longevity, well-being over aesthetics: study

June 29, 2026

Beauty is the most-protected discretionary spend. Image credit: Shutterstock Beauty is the most-protected discretionary spend. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

Beauty consumers are trading aspirational shopping for data-backed biological investments.

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MOST READ
  1. Navigating the FIFA World Cup through loyalty
  2. Growth that works today is not always the growth that builds tomorrow
  3. Beauty brands should place consumer pursuit of longevity, well-being over aesthetics: study
  4. Longevity is the breakout trend in luxury real estate: report
  5. What does Texas federal court overturn of FTC ban on non-competes mean for employers and employees?
  6. Spanish brand Loewe targets South Korean beauty market with first standalone perfume store
  7. Human-led hospitality – critical driver of workplace performance in every sector – being overlooked: report
  8. Luxury marketers and professionals can co-opt AI – or else
  9. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  10. Gstaad tops list of most expensive holiday property markets in Europe’s Alpine region


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