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  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  3. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  4. Photos from the Luxury Commercial Real Estate Summit 2026 
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  6. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  7. Hermès, buoyed by leather goods and silk lines, records 6.1pc jump in first-half 2026 sales to $9.33B
  8. In 2024, expect more of the same in China. Now is the time to optimize
  9. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  10. Only 2 days left! Register now for Luxury Roundtable's real estate summit
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Fashion and leather goods

Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report

September 10, 2026

The Hermès x Apple Watch collaboration has been favorably received by surveyed affluent and HNW consumers. Image credit: Apple, Hermès The Hermès x Apple Watch collaboration has been favorably received by surveyed affluent and HNW consumers. Image credit: Apple, Hermès

 

By Luxury Marketer Intelligence

Luxury collaborations have moved from marketing experiment to meaningful consumer opportunity.

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MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  3. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  4. Photos from the Luxury Commercial Real Estate Summit 2026 
  5. Why your TV budget needs a partner
  6. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  7. Hermès, buoyed by leather goods and silk lines, records 6.1pc jump in first-half 2026 sales to $9.33B
  8. In 2024, expect more of the same in China. Now is the time to optimize
  9. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  10. Only 2 days left! Register now for Luxury Roundtable's real estate summit


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