Luxury Marketer

Fashion and leather goods

Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report

September 10, 2026

The Hermès x Apple Watch collaboration has been favorably received by surveyed affluent and HNW consumers. Image credit: Apple, Hermès The Hermès x Apple Watch collaboration has been favorably received by surveyed affluent and HNW consumers. Image credit: Apple, Hermès

 

Luxury collaborations have moved from marketing experiment to meaningful consumer opportunity.

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