- Luxury Marketer - https://www.luxurymarketer.com -

Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report

The Hermès x Apple Watch collaboration has been favorably received by surveyed affluent and HNW consumers. Image credit: Apple, Hermès The Hermès x Apple Watch collaboration has been favorably received by surveyed affluent and HNW consumers. Image credit: Apple, Hermès

 

Luxury collaborations have moved from marketing experiment to meaningful consumer opportunity.