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Beauty, perfumes and cosmetics

Beauty brands should place consumer pursuit of longevity, well-being over aesthetics: study

June 29, 2026

Beauty is the most-protected discretionary spend. Image credit: Shutterstock Beauty is the most-protected discretionary spend. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

Beauty consumers are trading aspirational shopping for data-backed biological investments.

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MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Why I launched Luxury Marketer 
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  4. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  5. What is the outlook for British luxury in 2026?
  6. Rise of experiential luxury in India 
  7. Rodeo Drive Committee to mark US 250th anniversary with 31st edition of Concours d’Elegance
  8. What does it take to be a CMO of the future?
  9. Punta del Este: Uruguay’s quiet luxury capital becomes South America’s new wealth address
  10. Only 2 days left! Register now for Luxury Roundtable's real estate summit


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