Luxury Marketer
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  1. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  2. Gucci owner Kering, seeking to slow decline, unveils mammoth revival plan for luxury conglomerate
  3. Miami’s global events economy reshaping luxury real estate strategy 
  4. Private healthcare costs driving decisions for migrating HNW families
  5. Which global cities are creating the best opportunities for investors, occupiers?
  6. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  7. Why brands missed the moment on social 
  8. 68pc of small business owners to up marketing budgets in 2026
  9. Global art sales up 4pc to $60B in 2025 after two years of decline: report
  10. Europe’s dominance challenged as global wealthy consider other alternatives for residence, investment
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Editorials

How positioning and pricing are rapidly changing the definition of luxury

March 13, 2026

Brunello Cucinelli store on Sloane Street in London's Knightsbridge. Image credit: William Barton, Shutterstock Brunello Cucinelli store on Sloane Street in London's Knightsbridge. Image credit: William Barton, Shutterstock

 

By Mickey Alam Khan

For years we’ve heard that the term “luxury” doesn’t stand for what it was intended: exclusive, rare, high quality. Many folks want to dump the word but have no substitute. In reality, luxury has undergone a silent divergence, with three camps catering to distinct audiences.

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MOST READ
  1. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  2. Gucci owner Kering, seeking to slow decline, unveils mammoth revival plan for luxury conglomerate
  3. Miami’s global events economy reshaping luxury real estate strategy 
  4. Private healthcare costs driving decisions for migrating HNW families
  5. Which global cities are creating the best opportunities for investors, occupiers?
  6. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  7. Why brands missed the moment on social 
  8. 68pc of small business owners to up marketing budgets in 2026
  9. Global art sales up 4pc to $60B in 2025 after two years of decline: report
  10. Europe’s dominance challenged as global wealthy consider other alternatives for residence, investment


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