Why I launched Luxury Marketer

May 19, 2026

Luxury Marketer's coverage of the latest market intelligence, analysis and news, helps answer this question: What makes wealthy customers tick and how should luxury brands and retailers respond to grow and retain share? Image credit: Shutterstock

By Mickey Alam Khan

The wraps are off. I’m officially launching Luxury Marketer, the latest companion to Luxury Roundtable.

It’s been a while in the making, but I can’t think of a better time to unveil Luxury Marketer – a cross-sector luxury intelligence, analysis and big-picture news source for luxury professionals as they navigate the most significant shifts in global wealth creation and customer behavior across markets and generations.

The need for Luxury Marketer couldn’t be more pressing as venerable brands targeting the $1.6 trillion global luxury market are challenged to move quicker to align with evolving consumer values and enhanced technology, talent, production, marketing, regulatory and sustainability standards.

My goal with Luxury Marketer’s distinctive curated content and research coverage is to help luxury professionals answer these vital questions: How can I use the featured reports, data and expert analysis from Luxury Marketer to shape market strategy and influence my product or brand’s positioning and perception? How can I use the actionable insights to help acquire new customers and grow my business? How can we partner with the featured brand, company or executive? How can I sharpen my knowledge to be more attuned to my clients’ and market’s needs? How do I become the smartest luxury marketer in my field and beyond – a cut above the competition?

We’re going to help with the “why” as much as the “what” in Luxury Marketer. It’s the approach I’ve taken to Luxury Roundtable, which, in 30 months, has become the No. 1 in-person, networking-oriented executive summit series for senior professionals in luxury and wealth-focused sectors.

The timing for Luxury Marketer couldn’t be riper.

Luxury Marketer is the premier resource for growth-oriented luxury professionals seeking intelligence, analysis and news on luxury and the wealthy. It is helmed by luxury expert Mickey ALAM KHAN.

Wealth is health

Just think about this: The world’s UHNWI population ($30 million-plus) increased by 162,191 between 2021 and 2026 – equivalent to 89 new UHNWIs every day – bringing the global total to 713,626, per Knight Frank.

The U.S. alone created 41 percent of all new UHNWIs, lifting its total global share from 33 percent to 35 percent between 2021 and 2026. Asia Pacific holds nearly 31 percent of global UHNWIs, with China remaining the second-largest wealth hub globally and India claiming the most billionaires in the region. Europe – the hub of luxury manufacturing – continues to be a reliable source of wealth generation.

Equally dazzling, the global billionaire population reached 3,110 in 2026, with Asia Pacific home to the largest share.

In the next decade, expect more than $35 trillion in wealth to change hands from one generation to the next and spouse to spouse, much of it in the care of women. Even ongoing wars in the Middle East and Eastern Europe – and rising energy prices – have not failed to deter record stock market gains.

Amidst this, let’s acknowledge that younger millennial and Gen Z shopping behavior does not mirror the previous generations, leading to a loss of an estimated 60 million luxury consumers – from 400 million to 340 million globally – in the years from 2022 to 2025, per a Bain survey.

No surprises then that the big conglomerates – LVMH, Kering, Richemont, Hermès, Chanel, Burberry, Giorgio Armani and Prada, among others – are rethinking their market strategy. Are their sales increases due to frequent price hikes versus more unit sales? It’s a similar story across luxury sectors – price appreciation over volume sales.

Forced scarcity and gimmicky collabs may not cut it anymore as customers prefer tribal affinity with brand, genuine relationships, feel-good experiences and being part of the story over anything else.

Authenticity and trust are now mentioned frequently as customer asks – which means that the two are in short supply. Customer loyalty can no longer be taken for granted.

WILRE 2025 Luxury Roundtable's Mickey ALAM KHAN pointing to Central Park from 111 W 57th St QuadPlex 80 penthouse on market for $110 million Luxury Marketer and Luxury Roundtable CEO Mickey ALAM KHAN pointing to Central Park from the 111 W 57th St QuadPlex 80 penthouse – one of the most spectacular views in New York.

Know your customer
Luxury Marketer was conceived as a luxury intelligence source with deep-dive reports and analysis for luxury professionals across all sectors, be it fashion and leather goods, real estate, beauty, marketing, retail, agencies, travel and hospitality, cars, jets, yachts, art and auctions, watches and jewelry, wealth management, academia, legal, sports, health and wellness, sustainability, entertainment, media and AI, automation and tech. Our featured reports and analysis cover those sectors, supported by a modest subscription fee written off as a business expense.

The question is, why would someone in fashion and leather goods need to know what’s going on in real estate or travel and hospitality? The answer is simple: you share the same customers, and their behavior is rapidly evolving. You can also embrace from an adjacent sector what worked for brands in terms of customer acquisition, retention and reactivation. As Lampedusa said in “The Leopard,” ‘If we want things to stay as they are, things will have to change.’

I WILL BRING to bear my decades-long experience in luxury and the thousands of personal connections I’ve made across brands, markets and countries. I connect people. Now I’m also helping connect the dots.

The objective is to ensure that Luxury Marketer is an indispensable tool to make the subscriber – the savvy luxury professional – completely authoritative and informed in luxury and the affluent, HNW and UHNW customers we serve.

With Luxury Marketer, we’ll help turn information into knowledge, knowledge into actionable insight, actionable insight into sound strategy, sound strategy into business and professional growth. As I always say, a string’s no use until it’s tied into a knot.

Please click or tap here to subscribe to Luxury Marketer and access a wealth of information, knowledge and insights on luxury and the wealthy

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