Editorials
March 13, 2026
Brunello Cucinelli store on Sloane Street in London's Knightsbridge. Image credit: William Barton, Shutterstock
By Mickey Alam Khan
For years we’ve heard that the term “luxury” doesn’t stand for what it was intended: exclusive, rare, high quality. Many folks want to dump the word but have no substitute. In reality, luxury has undergone a silent divergence, with three camps catering to distinct audiences.
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","iv":"5d171a01ac2c5dc7f5c7a87e9cbae03d","s":"e4cf08e1e6fd1f64"}
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