Luxury Marketer
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  3. AI transforming marketing, but not as much CMO function: report
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  5. Sportswear to overtake wider apparel and footwear global market growth by 2030
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  7. Investors continuing push toward luxury, leisure assets in hospitality: report
  8. Bidding war era over in US real estate
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  10. Are luxury brands walking away from aspirational consumers?
  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. How to own your market
  5. AI transforming marketing, but not as much CMO function: report
  6. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  7. Global house price growth continues to accelerate
  8. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
  9. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  10. Oakridge Park, an upscale mixed-use development, sets out to redefine luxury retail, dining in Vancouver
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Editorials

How positioning and pricing are rapidly changing the definition of luxury

March 13, 2026

Brunello Cucinelli store on Sloane Street in London's Knightsbridge. Image credit: William Barton, Shutterstock Brunello Cucinelli store on Sloane Street in London's Knightsbridge. Image credit: William Barton, Shutterstock

 

By Mickey Alam Khan

For years we’ve heard that the term “luxury” doesn’t stand for what it was intended: exclusive, rare, high quality. Many folks want to dump the word but have no substitute. In reality, luxury has undergone a silent divergence, with three camps catering to distinct audiences.

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MOST READ
  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. How to own your market
  5. AI transforming marketing, but not as much CMO function: report
  6. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  7. Global house price growth continues to accelerate
  8. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
  9. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  10. Oakridge Park, an upscale mixed-use development, sets out to redefine luxury retail, dining in Vancouver


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Longevity is the breakout trend in luxury real estate: report
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