Luxury Marketer
  1. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
  2. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  9. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  7. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  8. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  9. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  10. Indian luxury needs new pitch: From Made in India to Owned by India
Comment

Sustainability

Bénédicte Épinay, CEO of Comité Colbert, on why sustainability is key to the future of French luxury brands

February 28, 2024

At Christian Dior Couture, scraps of fabric are upcycled into unique window decorations. Image: Andrea Cenetiempo At Christian Dior Couture, scraps of fabric are upcycled into unique window decorations. Image: Andrea Cenetiempo

 

By Mickey Alam Khan

France’s top luxury trade body took the unusual decision Feb. 16 to distribute a print magazine that would ride piggyback to 34,000 households receiving The New York Times newspaper in wealthy Manhattan. The singular focus of the ad-supported supplement highlighting disparate efforts by various French luxury brands? Sustainability.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  7. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  8. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  9. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  10. Indian luxury needs new pitch: From Made in India to Owned by India


MORE IN Sustainability
How sustainable solutions, responding to market concerns, can protect long-term yacht value
August 13, 2026
How luxury brands should build resilient, transparent supply chains as stakes change for responsible sourcing: guide
July 28, 2026
Global superyacht industry turns into $62B economic force with influence beyond tourism: report
June 9, 2026
French luxury conglomerate Kering releases 10-year global environmental report outlining company progress, tasks ahead
June 4, 2026
41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
May 27, 2026
Bentley Motors, eyeing global 2050 net zero goal, claims sustainability progress with people, products, ops
May 20, 2026



RECENT INTELLIGENCE
Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
August 31, 2026
Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
August 31, 2026
Consumer trust in AI set to grow 15 percentage points by 2030: report
August 28, 2026

In China, burden of proof moves from buyer to luxury brand
August 28, 2026
Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
August 26, 2026
Why jewelry is luxury’s most interesting exception Open to all readers
August 25, 2026