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Sustainability

Bénédicte Épinay, CEO of Comité Colbert, on why sustainability is key to the future of French luxury brands

February 28, 2024

At Christian Dior Couture, scraps of fabric are upcycled into unique window decorations. Image: Andrea Cenetiempo At Christian Dior Couture, scraps of fabric are upcycled into unique window decorations. Image: Andrea Cenetiempo

 

By Mickey Alam Khan

France’s top luxury trade body took the unusual decision Feb. 16 to distribute a print magazine that would ride piggyback to 34,000 households receiving The New York Times newspaper in wealthy Manhattan. The singular focus of the ad-supported supplement highlighting disparate efforts by various French luxury brands? Sustainability.

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MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  3. Future of refrigeration in the luxury home – and what consumers are telling brands
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. 1 week left – Countdown begins for Luxury Outlook Summit New York
  6. Webinar Oct. 9: Why AI is key to luxury's future
  7. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  8. How to advise your audience without wagging your finger at them?
  9. Why brands should scale back and focus on the core to drive growth
  10. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car


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