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Comment

Sustainability

Bénédicte Épinay, CEO of Comité Colbert, on why sustainability is key to the future of French luxury brands

February 28, 2024

At Christian Dior Couture, scraps of fabric are upcycled into unique window decorations. Image: Andrea Cenetiempo At Christian Dior Couture, scraps of fabric are upcycled into unique window decorations. Image: Andrea Cenetiempo

 

By Mickey Alam Khan

France’s top luxury trade body took the unusual decision Feb. 16 to distribute a print magazine that would ride piggyback to 34,000 households receiving The New York Times newspaper in wealthy Manhattan. The singular focus of the ad-supported supplement highlighting disparate efforts by various French luxury brands? Sustainability.

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