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Philanthropy

Gen Z, Millennial donors bring new approach to giving: report

September 30, 2026

New research finds that younger donors are broadening where and how they give, even as confidence in philanthropic succession declines. Image credit: Shutterstock New research finds that younger donors are broadening where and how they give, even as confidence in philanthropic succession declines. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

A new generation of wealthy donors is bringing a distinct approach to philanthropy, supporting more causes and using a broader range of charitable tools than previous generations.

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