Luxury Marketer
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Outlook

Luxury entering normalization phase in 2026, not downturn: report

March 18, 2026

How will the aspirational, affluent and wealthy consumers adjust their spending in 2025 and what will that mean for luxury brands and retailers? Find out Jan. 15 at the Luxury Marketing Summit in New York How will the aspirational, affluent and wealthy consumers adjust their spending in 2026 and what will that mean for luxury brands and retailers? Image credit: Shutterstock

 

By Luxury Marketer Intelligence

After a year of creative resets, pricing recalibration and operational discipline, the global luxury business – which barely managed to hold its ground in 2025 – is on track to show growth this year.

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MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
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  3. What does it take to be a CMO of the future?
  4. Why I launched Luxury Marketer 
  5. Luxury entering normalization phase in 2026, not downturn: report
  6. Growth mirage: Are luxury consumers buying more – or paying more?
  7. Early December may overtake Black Friday as peak holiday shopping window this year: study
  8. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  9. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
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