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Perfumes, cosmetics and beauty

South Korea’s K-beauty, going beyond regional hype, spearheads the next phase of global beauty

August 17, 2026

Sulwhasoo is one of the leading luxury K-beauty brands from South Korea. Image credit: Sulwhasoo Sulwhasoo is one of the leading luxury K-beauty brands from South Korea. Image credit: Sulwhasoo

 

By Luxury Marketer Intelligence

K-beauty has become a power engine in the next phase of the global beauty market, as brands compete on value, efficacy and digital-first execution.

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MOST READ
  1. Luxury entering normalization phase in 2026, not downturn: report
  2. Inviting nominations for the Luxury Marketer Awards for 2026
  3. The global state of wealth in 2025
  4. Why I launched Luxury Marketer 
  5. What does it take to be a CMO of the future?
  6. Growth mirage: Are luxury consumers buying more – or paying more?
  7. How to create a memorable first impression in an online meeting
  8. Local cuisine emerges as strongest dining force in Asia Pacific as traditional restaurant settings lose edge: report
  9. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  10. Why pop-ups are now a pillar of luxury distribution strategy 


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