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Perfumes, cosmetics and beauty

South Korea’s K-beauty, going beyond regional hype, spearheads the next phase of global beauty

August 17, 2026

Sulwhasoo is one of the leading luxury K-beauty brands from South Korea. Image credit: Sulwhasoo Sulwhasoo is one of the leading luxury K-beauty brands from South Korea. Image credit: Sulwhasoo

 

By Luxury Marketer Intelligence

K-beauty has become a power engine in the next phase of the global beauty market, as brands compete on value, efficacy and digital-first execution.

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MOST READ
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  2. Engagement through experiences key for success, Asian Racing Conference hears
  3. Webinar Feb. 21: McLaren, Vista and Fraser Yachts to talk cars, jets and yachts
  4. The best and brightest in luxury marketing will meet April 17 in New York. Join them!
  5. 4 Weeks Left! Register Now for Luxury Marketing Summit New York April 17
  6. 4 tech trends transforming luxury marketing in 2026 and beyond 
  7. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  8. London tops rankings of world’s most intelligent cities: report
  9. The moment of truth in China’s luxury market
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