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Perfumes, cosmetics and beauty

South Korea’s K-beauty, going beyond regional hype, spearheads the next phase of global beauty

August 17, 2026

Sulwhasoo is one of the leading luxury K-beauty brands from South Korea. Image credit: Sulwhasoo Sulwhasoo is one of the leading luxury K-beauty brands from South Korea. Image credit: Sulwhasoo

 

By Luxury Marketer Intelligence

K-beauty has become a power engine in the next phase of the global beauty market, as brands compete on value, efficacy and digital-first execution.

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