Perfumes, cosmetics and beauty
August 17, 2026
Sulwhasoo is one of the leading luxury K-beauty brands from South Korea. Image credit: Sulwhasoo
By Luxury Marketer Intelligence
K-beauty has become a power engine in the next phase of the global beauty market, as brands compete on value, efficacy and digital-first execution.
{"ct":"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","iv":"500f003331e2bc0d1d2a81fadb4fa6ef","s":"7836df5329d27c2d"}
Share your thoughts. Click here