Luxury Marketer
  1. Longevity is the breakout trend in luxury real estate: report
  2. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  3. AI transforming marketing, but not as much CMO function: report
  4. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  5. Sportswear to overtake wider apparel and footwear global market growth by 2030
  6. London, New York and Singapore top cities for capital, talent and decision-making
  7. Investors continuing push toward luxury, leisure assets in hospitality: report
  8. Bidding war era over in US real estate
  9. Positive auction results building momentum ahead of Art Basel
  10. Are luxury brands walking away from aspirational consumers?
  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. World’s only Hotel Clicquot popup returns to Australia for Champagne-inspired culinary experiences
  5. How to own your market
  6. AI transforming marketing, but not as much CMO function: report
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Global house price growth continues to accelerate
  9. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  10. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
Comment

Marketing

Growth mirage: Are luxury consumers buying more – or paying more?

April 30, 2026

Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock

 

By Mickey Alam Khan

There is only one business worldwide where the bulk of its growth over five years came from more price increases than unit sales: luxury. That strategy requires going back to the well time and time again, depleting the aquifers of good will and brand equity.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. World’s only Hotel Clicquot popup returns to Australia for Champagne-inspired culinary experiences
  5. How to own your market
  6. AI transforming marketing, but not as much CMO function: report
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Global house price growth continues to accelerate
  9. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  10. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range


MORE IN Marketing
AI transforming marketing, but not as much CMO function: report
June 15, 2026
Are luxury brands walking away from aspirational consumers?
June 10, 2026
Hermès, Rolex, Chanel and Ferrari earn highest trust from AI engines: report
June 10, 2026
More generations, more pressure in beauty and cosmetics market: report
June 9, 2026
Nearly two-thirds of Europeans trying to reduce consumption over financial concerns: report
June 9, 2026
3 questions every luxury brand founder must answer before year two
June 8, 2026



RECENT INTELLIGENCE
Longevity is the breakout trend in luxury real estate: report
June 15, 2026
Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
June 15, 2026
AI transforming marketing, but not as much CMO function: report
June 15, 2026

Sportswear to overtake wider apparel and footwear global market growth by 2030
June 12, 2026
London, New York and Singapore top cities for capital, talent and decision-making
June 12, 2026
Investors continuing push toward luxury, leisure assets in hospitality: report
June 11, 2026