Luxury Marketer
  1. Don’t defend experiences that your customers have outgrown
  2. AI capital steadily redefining select ultra-luxury markets: report
  3. Inviting nominations for the Luxury Marketer Awards for 2026
  4. 2027 home trends: Digital detox, ‘colormaxxing’ and ‘catios’
  5. Luxury cruising surges as appeal widens to broader range of travelers: survey
  6. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  7. Annual ultra-wealthy giving up 32pc from 2022 levels to $250 billion in 2025: report
  8. Gen Z emerges as highest-spending generation for art collecting: survey
  9. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  10. What are luxury’s social media blind spots?
  1. The global state of wealth in 2025
  2. Why I launched Luxury Marketer 
  3. What does it take to be a CMO of the future?
  4. Early December may overtake Black Friday as peak holiday shopping window this year: study
  5. 196 self-made billionaires drove wealth to record $15.8 trillion, up 13pc over 12 months
  6. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  7. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  8. Growth mirage: Are luxury consumers buying more – or paying more?
  9. Singapore, Italy, Switzerland, Greece, Hong Kong and New Zealand top list of attractive destinations for global mobile wealthy: report
  10. Webinar Oct. 9: AI in Luxury for Customer Acquisition and Retention
Comment

Marketing

Growth mirage: Are luxury consumers buying more – or paying more?

April 30, 2026

Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock

 

By Mickey Alam Khan

There is only one business worldwide where the bulk of its growth over five years came from more price increases than unit sales: luxury. That strategy requires going back to the well time and time again, depleting the aquifers of good will and brand equity.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. The global state of wealth in 2025
  2. Why I launched Luxury Marketer 
  3. What does it take to be a CMO of the future?
  4. Early December may overtake Black Friday as peak holiday shopping window this year: study
  5. 196 self-made billionaires drove wealth to record $15.8 trillion, up 13pc over 12 months
  6. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  7. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  8. Growth mirage: Are luxury consumers buying more – or paying more?
  9. Singapore, Italy, Switzerland, Greece, Hong Kong and New Zealand top list of attractive destinations for global mobile wealthy: report
  10. Webinar Oct. 9: AI in Luxury for Customer Acquisition and Retention


MORE IN Marketing
Inviting nominations for the Luxury Marketer Awards for 2026
November 10, 2026
What are luxury’s social media blind spots?
November 5, 2026
The high-net-worth consumer: 1 person, 4 tiers of behavior
October 28, 2026
Luxury hotels don’t have a branding problem. They have an operationalization problem
October 27, 2026
What does Gen Z want from luxury? Take our survey and find out Open to all readers
October 22, 2026
Can luxury executives move faster without sacrificing judgment? Open to all readers
October 21, 2026



RECENT INTELLIGENCE
Don’t defend experiences that your customers have outgrown
November 11, 2026
AI capital steadily redefining select ultra-luxury markets: report
November 11, 2026
Inviting nominations for the Luxury Marketer Awards for 2026
November 10, 2026

Luxury cruising surges as appeal widens to broader range of travelers: survey
November 10, 2026
Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
November 9, 2026
Annual ultra-wealthy giving up 32pc from 2022 levels to $250 billion in 2025: report
November 9, 2026