Luxury Marketer
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  1. Future of refrigeration in the luxury home – and what consumers are telling brands
  2. Registration open for the 3rd annual Luxury Real Estate and Design Summit Oct. 14 in New York 
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Marketing

Growth mirage: Are luxury consumers buying more – or paying more?

April 30, 2026

Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock Chanel Paris Fashion Week Spring Summer 2019. Image credit: Shutterstock

 

By Mickey Alam Khan

There is only one business worldwide where the bulk of its growth over five years came from more price increases than unit sales: luxury. That strategy requires going back to the well time and time again, depleting the aquifers of good will and brand equity.

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NEW INTELLIGENCE

MOST READ
  1. Future of refrigeration in the luxury home – and what consumers are telling brands
  2. Registration open for the 3rd annual Luxury Real Estate and Design Summit Oct. 14 in New York 
  3. Bentley ups ultra-luxury car rivalry with announcement of new mystery Torcal model line
  4. As regulation raises fashion circularity baseline, focus shifts from compliance to operating advantage: report
  5. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  6. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  7. AI engines replacing search as starting point for affluent travel research: report 
  8. Gulf between seller and buyer expectations caused drop in sales of UK classic cars: report
  9. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  10. Monaco: Continuing appeal defined by rarity and long-term value preservation


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