Following Jeux de Mains in Shanghai in 2024, Comité Colbert is turning its focus to the United States to celebrate 250 years of Franco-American friendship and, on this occasion, to reveal the American archives from more than 60 luxury maisons and cultural institutions that are members of the Comité Colbert.
From May 26-31, Comité Colbert will present “Hidden Treasures, 250 Years of Franco-American Luxury Stories,” an exhibition that will unveil the archival works retracing 250 years of creative resonance and artistic exchange between the United States and France.
“Hidden Treasures reveals how French luxury and heritage have acted for more than two centuries as a catalyst for cultural diplomacy and a universal language of elegance, innovation, and shared influence,” said Bénédicte Épinay, president/CEO of Comité Colbert, in a statement.
Since its establishment in 1954, Comité Colbert promotes French luxury and savoir-faire, bringing together 96 French luxury maisons, 17 cultural institutions, and six European luxury maisons.
Displaying bonds
The special exhibition invites visitors to rediscover this creative dialogue between the two nations, as a living force that has left a significant mark on American art, diplomacy, identity and pop culture.
“Hidden Treasures, 250 Years of Franco-American Luxury Stories” will be open to the public May 26-31 at The Shed at Hudson Yards in New York. Tickets will go on sale in the coming months.
Structured in five chapters, the exhibition marks a journey through time and across the Atlantic, inspired by the vocabulary of travel and exchange.
Each of the 65 maisons and Institutions is represented by a dedicated shipping case, showcasing an exceptional artifact and its cultural significance.
With this exhibition, Comité Colbert and its maisons approach French luxury as an anthropological, historical and artistic prism through which to read the long friendship between France and the U.S.
From May 26-31, Comité Colbert will present “Hidden Treasures, 250 Years of Franco-American Luxury Stories,” an exhibition that will unveil the archival works retracing 250 years of creative resonance and artistic exchange between the United States and France. Image credit: Comité Colbert
French better
This announcement is accompanied by the presentation of a two-wave study conducted in last August and September and this January by consulting firm The Heart Monitors.
The study surveyed 600 American consumers aged 18 to 60 who had bought French products in the previous year, thus providing a longitudinal perspective on how emotional attachment, loyalty and purchase intent behave under increasing external pressure.
The data shows that a deep emotional connection with France extends well beyond traditional luxury consumers.
For this broader audience, ‘Frenchness’ is not perceived as an unattainable ideal, but rather as an accessible form of sophistication that enhances their everyday lives.
Despite tariff-induced price increases, 46 percent of consumers report no change in their perception of French products.
France remains the leading country whose products are considered ‘worth buying’ (61 percent agreement), closely followed by Italy (57 percent). This suggests that economic pressure prompts increased marginal consideration rather than outright rejection or a decline in consumer desire.
The 65 maisons and cultural institutions on display represent French luxury across fashion and haute couture, gastronomy and hospitality, heritage and museums, fragrance and cosmetics, horology and jewelry, wines and spirits, fine tableware, goldsmithing and design.
Together, these stories reveal French luxury as an evolving companion to American history, illuminating moments of aspiration, transformation, and connection, showing how the two nations have continually influenced and reimagined one another, per Comité Colbert.
Participating maisons: ATELIER MÉRIGUETCARRÈRE BACCARAT BALENCIAGA BÄUMER – PLACE VENDÔME BERLUTI BERNARDAUD CHAMPAGNE BOLLINGER BOUCHERON BREGUET CARTIER CELINE CHAMPAGNE CHARLES HEIDSIECK CHÂTEAU D’YQUEM CHANEL CHLOÉ CHRISTIAN DIOR COUTURE CHRISTIAN DIOR PARFUMS CHRISTIAN LOUBOUTIN CHRISTOFLE DIPTYQUE ERCUIS FAÏENCERIE DE GIEN FÉAU BOISERIES GIVENCHY GUERLAIN GUY SAVOY HENNESSY HERMÈS HÔTEL PLAZA ATHÉNÉE J.M. WESTON JEAN PAUL GAULTIER JEANNE LANVIN CHAMPAGNE KRUG LANCÔME PARFUMS LA PREMIÈRE AIR FRANCE LELIÈVRE PARIS LIAIGRE LONGCHAMP LOUIS VUITTON LA MAISON DU CHOCOLAT MAISON FRANCIS KURKDJIAN MARTELL MELLERIO MESSIKA LE MEURICE PIERRE FREY POTEL ET CHABOT LES PRÉS D'EUGÉNIE PUIFORCAT COGNAC RÉMY MARTIN (LOUIS XIII) RITZ PARIS CHAMPAGNE RUINART S.T. DUPONT SAINT-LOUIS HENRI SELMER PARIS VAN CLEEF & ARPELS CHAMPAGNE VEUVE CLICQUOT PONSARDIN YVES DELORME Cultural Institutions: CHÂTEAU DE VERSAILLES GRAND PALAIS RMN LA TOUR EIFFEL MANUFACTURES NATIONALES SÈVRES & MOBILIER NATIONAL MONNAIE DE PARIS MUSÉE DU LOUVRE
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