Luxury Marketer
  1. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  2. Call for nominations: Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  3. 7 new rules of competitive advantage in luxury: Why the new moat is behavioral Open to all readers
  4. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc
  5. 4 tech trends transforming luxury marketing in 2026 and beyond Open to all readers
  6. Longevity is the breakout trend in luxury real estate: report
  7. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  8. AI transforming marketing, but not as much CMO function: report
  9. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  10. Sportswear to overtake wider apparel and footwear global market growth by 2030
  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  4. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  5. 4 tech trends transforming luxury marketing in 2026 and beyond 
  6. AI transforming marketing, but not as much CMO function: report
  7. Human-led hospitality – critical driver of workplace performance in every sector – being overlooked: report
  8. Tech’s integration is the luxury boutique’s future: Bain, Comité Colbert
  9. Headlines: Orient Express, China Singles' Day, Gucci and De Beers
  10. French luxury conglomerate Kering releases 10-year global environmental report outlining company progress, tasks ahead
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Outlook

Luxury entering normalization phase in 2026, not downturn: report

March 18, 2026

How will the aspirational, affluent and wealthy consumers adjust their spending in 2025 and what will that mean for luxury brands and retailers? Find out Jan. 15 at the Luxury Marketing Summit in New York How will the aspirational, affluent and wealthy consumers adjust their spending in 2026 and what will that mean for luxury brands and retailers? Image credit: Shutterstock

 

By Luxury Marketer Intelligence

After a year of creative resets, pricing recalibration and operational discipline, the global luxury business – which barely managed to hold its ground in 2025 – is on track to show growth this year.

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NEW INTELLIGENCE

MOST READ
  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  4. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  5. 4 tech trends transforming luxury marketing in 2026 and beyond 
  6. AI transforming marketing, but not as much CMO function: report
  7. Human-led hospitality – critical driver of workplace performance in every sector – being overlooked: report
  8. Tech’s integration is the luxury boutique’s future: Bain, Comité Colbert
  9. Headlines: Orient Express, China Singles' Day, Gucci and De Beers
  10. French luxury conglomerate Kering releases 10-year global environmental report outlining company progress, tasks ahead


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Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
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