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Luxury entering normalization phase in 2026, not downturn: report

How will the aspirational, affluent and wealthy consumers adjust their spending in 2025 and what will that mean for luxury brands and retailers? Find out Jan. 15 at the Luxury Marketing Summit in New York How will the aspirational, affluent and wealthy consumers adjust their spending in 2026 and what will that mean for luxury brands and retailers? Image credit: Shutterstock

 

After a year of creative resets, pricing recalibration and operational discipline, the global luxury business – which barely managed to hold its ground in 2025 – is on track to show growth this year.