Outlook
March 18, 2026
How will the aspirational, affluent and wealthy consumers adjust their spending in 2026 and what will that mean for luxury brands and retailers? Image credit: Shutterstock
By Luxury Marketer Intelligence
After a year of creative resets, pricing recalibration and operational discipline, the global luxury business – which barely managed to hold its ground in 2025 – is on track to show growth this year.
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","iv":"8e421fbd91fe0fa7e1ba85b8203763e2","s":"fd93e995e99804d0"}
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