Outlook
March 18, 2026
How will the aspirational, affluent and wealthy consumers adjust their spending in 2026 and what will that mean for luxury brands and retailers? Image credit: Shutterstock
By Luxury Marketer Intelligence
After a year of creative resets, pricing recalibration and operational discipline, the global luxury business – which barely managed to hold its ground in 2025 – is on track to show growth this year.
{"ct":"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","iv":"3f1d0f7d1728322e1db35b07b4e82a78","s":"d23c4470977356fa"}
Share your thoughts. Click here