Luxury Marketer
  1. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
  2. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  9. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  4. What is the future of work and the workplace? 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  7. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  8. Indian luxury needs new pitch: From Made in India to Owned by India
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
Comment

Wines and spirits

Hennessy, bowing to contemporary tastes, enters new spirits category in company-first

July 12, 2026

Hennessy ready-to-drink cocktails. Image credit: LVMH, Hennessy Hennessy ready-to-drink cocktails. Image credit: LVMH, Hennessy

 

By Luxury Marketer Intelligence

Recognizing a shift in the market, LVMH’s Hennessy spirits brand is venturing into ready-to-drink cocktails for the time in its 260-year history.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  4. What is the future of work and the workplace? 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  7. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  8. Indian luxury needs new pitch: From Made in India to Owned by India
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B


MORE IN Wines & Spirits
Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance Open to all readers
August 14, 2026
Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
August 6, 2026
French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
July 27, 2026
HENRYs, while not self-identifying as rich, see themselves as connoisseurs of high-end objects, experiences: report
July 20, 2026
Nearly two-thirds of Europeans trying to reduce consumption over financial concerns: report
June 9, 2026
Scotch Whisky report: US tariff relief wins reprieve for beleaguered industry
April 30, 2026



RECENT INTELLIGENCE
Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
August 31, 2026
Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
August 31, 2026
Consumer trust in AI set to grow 15 percentage points by 2030: report
August 28, 2026

In China, burden of proof moves from buyer to luxury brand
August 28, 2026
Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
August 26, 2026
Why jewelry is luxury’s most interesting exception Open to all readers
August 25, 2026