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Sports

Formula 1, LVMH announce 10-year global partnership for cross-sector scale

October 2, 2024

Formula 1 continues its global growth, attracting new and more diverse audiences for its motorsport races. Image credit: Formula 1 Formula 1 continues its global growth, attracting new and more diverse audiences for its motorsport races. Image credit: Formula 1

 

By Luxury Marketer Intelligence

LVMH will become a global partner of motorsport giant Formula 1 in a 10-year agreement that kicks off next year, plugging the missing automotive hole in the French luxury group’s repertoire.

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MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  5. How to structure your wealth for the next decade
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  10. Report: US luxury retail expansion to continue unabated


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