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Sports

Formula 1, LVMH announce 10-year global partnership for cross-sector scale

October 2, 2024

Formula 1 continues its global growth, attracting new and more diverse audiences for its motorsport races. Image credit: Formula 1 Formula 1 continues its global growth, attracting new and more diverse audiences for its motorsport races. Image credit: Formula 1

 

By Luxury Marketer Intelligence

LVMH will become a global partner of motorsport giant Formula 1 in a 10-year agreement that kicks off next year, plugging the missing automotive hole in the French luxury group’s repertoire.

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  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
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  3. AI engines replacing search as starting point for affluent travel research: report 
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. How HNW and ultra-affluent consumers qualify new relationships and introductions
  6. Rise of experiential luxury in India 
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