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Formula 1, LVMH announce 10-year global partnership for cross-sector scale

October 2, 2024

Formula 1 continues its global growth, attracting new and more diverse audiences for its motorsport races. Image credit: Formula 1 Formula 1 continues its global growth, attracting new and more diverse audiences for its motorsport races. Image credit: Formula 1

 

By Luxury Marketer Intelligence

LVMH will become a global partner of motorsport giant Formula 1 in a 10-year agreement that kicks off next year, plugging the missing automotive hole in the French luxury group’s repertoire.

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  3. Future of refrigeration in the luxury home – and what consumers are telling brands
  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  5. Report: US luxury retail expansion to continue unabated
  6. How to structure your wealth for the next decade
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  8. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  9. Access no longer the new scarcity for global wealthy: report
  10. 1 week left! Claim your spot at Luxury Roundtable's Sept. 25 summit


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