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China

In China, burden of proof moves from buyer to luxury brand

August 28, 2026

Shopper walking past the Gucci store in Jiefangbei, Chongqing, China. Image credit: Shutterstock, Vincent Nguyen Shopper walking past the Gucci store in Jiefangbei, Chongqing, China. Image credit: Shutterstock, Vincent Nguyen

 

By Antonia J. A. Hock

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NEW INTELLIGENCE

MOST READ
  1. Why pop-ups are now a pillar of luxury distribution strategy 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. 4 Weeks Left! Register Now for Luxury Marketing Summit New York April 17
  4. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  5. Growth that works today is not always the growth that builds tomorrow
  6. How are luxury brands scoring on product, marketing, experience and client relationships?
  7. Why brands should scale back and focus on the core to drive growth
  8. Why luxury brands are monetizing proximity — and risking symbolic dilution in the process
  9. How brands are turning customers into communities
  10. How luxury brands should build resilient, transparent supply chains as stakes change for responsible sourcing: guide


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