- Luxury Marketer - https://www.luxurymarketer.com -

In China, burden of proof moves from buyer to luxury brand

Shopper walking past the Gucci store in Jiefangbei, Chongqing, China. Image credit: Shutterstock, Vincent Nguyen Shopper walking past the Gucci store in Jiefangbei, Chongqing, China. Image credit: Shutterstock, Vincent Nguyen

 

By Antonia J. A. Hock