Luxury Marketer
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  7. Investors continuing push toward luxury, leisure assets in hospitality: report
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  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. AI transforming marketing, but not as much CMO function: report
  5. How to own your market
  6. Global house price growth continues to accelerate
  7. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  8. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
  9. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  10. Register now for Luxury Roundtable's luxury real estate conference Oct. 30
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Editorials

How positioning and pricing are rapidly changing the definition of luxury

March 13, 2026

Brunello Cucinelli store on Sloane Street in London's Knightsbridge. Image credit: William Barton, Shutterstock Brunello Cucinelli store on Sloane Street in London's Knightsbridge. Image credit: William Barton, Shutterstock

 

By Mickey Alam Khan

For years we’ve heard that the term “luxury” doesn’t stand for what it was intended: exclusive, rare, high quality. Many folks want to dump the word but have no substitute. In reality, luxury has undergone a silent divergence, with three camps catering to distinct audiences.

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MOST READ
  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. AI transforming marketing, but not as much CMO function: report
  5. How to own your market
  6. Global house price growth continues to accelerate
  7. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  8. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
  9. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  10. Register now for Luxury Roundtable's luxury real estate conference Oct. 30


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RECENT INTELLIGENCE
Longevity is the breakout trend in luxury real estate: report
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