Luxury Marketer
  1. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  2. Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
  3. How corporate boards and executives govern the rise of AI: report
  4. 1 week left to meet the top players in luxury commercial real estate Open to all readers
  5. Report: Where to live in Switzerland?
  6. As regulation raises fashion circularity baseline, focus shifts from compliance to operating advantage: report
  7. Why simply speed in luxury is not the answer
  8. The real creator of desire in luxury Open to all readers
  9. Abu Dhabi luxury real estate market shrugs off Middle East conflict to post record growth
  10. Is the fragrance industry’s center of gravity shifting from Paris to UAE?
  1. France’s Kering reports 1pc revenue growth to $8.23B for H1 2026, with Gucci on the mend
  2. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. 2 weeks left! Register now for the Luxury Commercial Real Estate Summit NYC 
  5. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  6. Retail, CPG leaders not deploying AI broadly across demand-generating processes: report
  7. Hotels move from search-and-scroll to ask-and-book in nod to growing AI influence: report
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. Parent of Saks, Neiman Marcus gets nod for Chapter 11 exit, reorg plan in tough US luxury retail business 
  10. More generations, more pressure in beauty and cosmetics market: report
Comment

Marketing

5 common CRM mistakes to avoid making at all costs

March 2, 2026

The most important thing you need to know to successfully set up your CRM is what business needs it should fulfill. Image credit: Shutterstock, Wright Studio The most important thing you need to know to successfully set up your CRM is what business needs it should fulfill. Image credit: Shutterstock, Wright Studio

 

By Patricia Rollins

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. France’s Kering reports 1pc revenue growth to $8.23B for H1 2026, with Gucci on the mend
  2. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. 2 weeks left! Register now for the Luxury Commercial Real Estate Summit NYC 
  5. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  6. Retail, CPG leaders not deploying AI broadly across demand-generating processes: report
  7. Hotels move from search-and-scroll to ask-and-book in nod to growing AI influence: report
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. Parent of Saks, Neiman Marcus gets nod for Chapter 11 exit, reorg plan in tough US luxury retail business 
  10. More generations, more pressure in beauty and cosmetics market: report


MORE IN Marketing
Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
September 10, 2026
The real creator of desire in luxury Open to all readers
September 4, 2026
Is the fragrance industry’s center of gravity shifting from Paris to UAE?
September 2, 2026
Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
August 31, 2026
Consumer trust in AI set to grow 15 percentage points by 2030: report
August 28, 2026
Can luxury brands win at performance marketing without losing their mystique? Open to all readers
August 13, 2026



RECENT INTELLIGENCE
Questionable returns behavior becoming increasingly commonplace among US shoppers: report
September 10, 2026
Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
September 10, 2026
How corporate boards and executives govern the rise of AI: report
September 9, 2026

Report: Where to live in Switzerland?
September 7, 2026
As regulation raises fashion circularity baseline, focus shifts from compliance to operating advantage: report
September 7, 2026
Why simply speed in luxury is not the answer
September 7, 2026