The most important thing you need to know to successfully set up your CRM is what business needs it should fulfill. Image credit: Shutterstock, Wright Studio
5 common CRM mistakes to avoid making at all costs
Posted By Mickey Alam Khan On In Advertising & marketing,Columns,Featured,Marketing,News,Newsletter,Research | No Comments
The most important thing you need to know to successfully set up your CRM is what business needs it should fulfill. Image credit: Shutterstock, Wright Studio
{"ct":"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","iv":"a12c902c213ded09741651b0d03d6815","s":"4049cf279c982230"}
