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  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
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Sports

Formula 1, LVMH announce 10-year global partnership for cross-sector scale

October 2, 2024

Formula 1 continues its global growth, attracting new and more diverse audiences for its motorsport races. Image credit: Formula 1 Formula 1 continues its global growth, attracting new and more diverse audiences for its motorsport races. Image credit: Formula 1

 

By Luxury Marketer Intelligence

LVMH will become a global partner of motorsport giant Formula 1 in a 10-year agreement that kicks off next year, plugging the missing automotive hole in the French luxury group’s repertoire.

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MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  7. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  8. Indian luxury needs new pitch: From Made in India to Owned by India
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. Growth that works today is not always the growth that builds tomorrow


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