Luxury Marketer
  1. Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. 49pc of current customer service jobs will be lost to AI by 2030: report
  4. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them Open to all readers
  5. Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
  6. Future of luxury goods is AI-powered transformation: report
  7. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  8. Brands are failing to nail community in a fragmented market: report
  9. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  10. What are the new rules of true luxury? British luxury marketers expound
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  5. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  6. 1 week left – Countdown begins for Luxury Outlook Summit New York
  7. Why brands should scale back and focus on the core to drive growth
  8. Webinar Oct. 9: Why AI is key to luxury's future
  9. Access no longer the new scarcity for global wealthy: report
  10. How to advise your audience without wagging your finger at them?
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Environment and sustainability

Book excerpt: Reimagining Luxury: Building a sustainable future for your brand

January 3, 2024

In her new book, titled “Reimagining Luxury: Building a sustainable future for your brand,” Diana Verde Nieto, founder of Positive Luxury, outlines steps to future-proof luxury brands in their eco-friendly efforts as consumers and regulators demand more from marketers. Image: Kogan Page In her new book, titled “Reimagining Luxury: Building a sustainable future for your brand,” Diana Verde Nieto, founder of Positive Luxury, outlines steps to future-proof luxury brands in their eco-friendly efforts as consumers and regulators demand more from marketers. Image: Kogan Page

 

By Diana Verde Nieto

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  5. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  6. 1 week left – Countdown begins for Luxury Outlook Summit New York
  7. Why brands should scale back and focus on the core to drive growth
  8. Webinar Oct. 9: Why AI is key to luxury's future
  9. Access no longer the new scarcity for global wealthy: report
  10. How to advise your audience without wagging your finger at them?


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Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
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