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Book excerpt: Reimagining Luxury: Building a sustainable future for your brand

Posted By Luxury Marketer Columnist On In Columns, Craftsmanship and métier, Culture and tradition, Education, Fashion & leather goods, Marketing, News, Research, Retail, Strategy, Sustainability | No Comments
In her new book, titled “Reimagining Luxury: Building a sustainable future for your brand,” Diana Verde Nieto, founder of Positive Luxury, outlines steps to future-proof luxury brands in their eco-friendly efforts as consumers and regulators demand more from marketers. Image: Kogan Page In her new book, titled “Reimagining Luxury: Building a sustainable future for your brand,” Diana Verde Nieto, founder of Positive Luxury, outlines steps to future-proof luxury brands in their eco-friendly efforts as consumers and regulators demand more from marketers. Image: Kogan Page

 

By Diana Verde Nieto