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China

Luxury value in China transitioning from external symbols to inner experience: Shanghai summit

June 2, 2026

Chinese Year of the Horse 2026. Image credit: Shutterstock, Savanevich Viktar Chinese Year of the Horse 2026. Image credit: Shutterstock, Savanevich Viktar

 

By Luxury Marketer Intelligence

SHANGHAI – Centered around shifting consumer expectations in China's luxury market, Xiaohongshu hosted its "Worth Every Glance" Luxury Summit exploring how brands can build deeper emotional relevance and long-term resonance through content, community and cultural connection in a changing landscape.

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  5. Spanish brand Loewe targets South Korean beauty market with first standalone perfume store
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