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Travel and hospitality

Hotels move from search-and-scroll to ask-and-book in nod to growing AI influence: report

June 2, 2026

The newly opened Oberoi Rajgarh Palace in Central India's Panna National Park is one of the most luxurious resorts in the Oberoi Hotels & Resorts' portfolio. Image credit: Oberoi Hotels & Resorts The newly opened Oberoi Rajgarh Palace in Central India's Panna National Park is one of the most luxurious resorts in the Oberoi Hotels & Resorts' portfolio. Image credit: Oberoi Hotels & Resorts

 

By Luxury Marketer Intelligence

As travelers increasingly rely on AI-based digital assistants to plan and book trips, hotel discovery is moving from search and scroll to ask and book.

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