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  2. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  3. Baby Boomers, not Gen Z, replacing new watch and jewelry purchases with pre-owned: study
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  10. Gen Z emerges as highest-spending generation for art collecting: survey
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Art

Gen Z emerges as highest-spending generation for art collecting: survey

November 5, 2026

Gen Z spent more on fine art than any other generation surveyed, with spending levels more than twice as high as those of older generations. Image credit: Shutterstock Gen Z spent more on fine art than any other generation surveyed, with spending levels more than twice as high as those of older generations. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

Gen Z is emerging as the highest-spending generation of high-net-worth collectors.

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