Luxury Marketer
  1. Baby Boomers, not Gen Z, replacing new watch and jewelry purchases with pre-owned: study
  2. Beauty, health and wellness merging into one massive $900 billion market: report
  3. Local cuisine emerges as strongest dining force in Asia Pacific as traditional restaurant settings lose edge: report
  4. 1 out of 2 consumers say quality for price is primary driver of value: report
  5. Is the US still an emerging market for luxury?
  6. How AI is reshaping the digital and real economies: study
  7. Next generation set to reshape family offices, with different perspectives on wealth management: study
  8. Early December may overtake Black Friday as peak holiday shopping window this year: study
  9. The high-net-worth consumer: 1 person, 4 tiers of behavior
  10. Luxury hotels don’t have a branding problem. They have an operationalization problem
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. How to find authentic experts in a world of AI-generated content
  3. Baby Boomers, not Gen Z, replacing new watch and jewelry purchases with pre-owned: study
  4. Webinar June 26: Secrets of 23 Top Luxury Agents in Real Estate
  5. How the wealthy are influencing the evolution of yacht design 
  6. Why Egypt is a safer bet long-term for luxury brands targeting the Arabic-speaking Middle East 
  7. How AI is reshaping the digital and real economies: study
  8. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  9. New challenge for brands: Cost of running AI at scale
  10. Beauty, health and wellness merging into one massive $900 billion market: report
Comment

Watches and jewelry

Baby Boomers, not Gen Z, replacing new watch and jewelry purchases with pre-owned: study

November 5, 2026

The customers trading a new watch or jewelry purchase for a pre-owned one are the oldest, not the youngest. Image credit: Shutterstock The customers trading a new watch or jewelry purchase for a pre-owned one are the oldest, not the youngest. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

Watch and jewelry brands have built defensive programs around younger customers, assuming they are the likeliest to substitute pre-owned for new.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. How to find authentic experts in a world of AI-generated content
  3. Baby Boomers, not Gen Z, replacing new watch and jewelry purchases with pre-owned: study
  4. Webinar June 26: Secrets of 23 Top Luxury Agents in Real Estate
  5. How the wealthy are influencing the evolution of yacht design 
  6. Why Egypt is a safer bet long-term for luxury brands targeting the Arabic-speaking Middle East 
  7. How AI is reshaping the digital and real economies: study
  8. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  9. New challenge for brands: Cost of running AI at scale
  10. Beauty, health and wellness merging into one massive $900 billion market: report


MORE IN Watches & jewelry
Why jewelry is luxury’s most interesting exception Open to all readers
August 25, 2026
Resale becoming the first choice for US shoppers as luxury retail evolves: report
August 25, 2026
Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
August 6, 2026
Hermès, buoyed by leather goods and silk lines, records 6.1pc jump in first-half 2026 sales to $9.33B
July 29, 2026
French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
July 27, 2026
French jeweler Chaumet pioneers with introduction of traceable gold in high jewelry
July 27, 2026



RECENT INTELLIGENCE
Beauty, health and wellness merging into one massive $900 billion market: report
November 4, 2026
Local cuisine emerges as strongest dining force in Asia Pacific as traditional restaurant settings lose edge: report
October 30, 2026
1 out of 2 consumers say quality for price is primary driver of value: report
October 29, 2026

Is the US still an emerging market for luxury?
October 29, 2026
How AI is reshaping the digital and real economies: study
October 29, 2026
Next generation set to reshape family offices, with different perspectives on wealth management: study
October 29, 2026