Marketing
June 28, 2026
Celebrity partnerships drive short-term attention, but loyalty drives scalable growth. Image credit: FIFA
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","iv":"d21c6cc0b9c0c5bddfc5e1e737964347","s":"0b9df943d7e9fada"}
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