Luxury Marketer
  1. Why 42pc of luxury brands are stuck in pilot purgatory
  2. Navigating the FIFA World Cup through loyalty
  3. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report Open to all readers
  4. Global ultra-wealthy population reaches record high of 556,850 individuals: report
  5. Formula One is most-wanted sport event on calendar for affluent consumers globally
  6. African diasporic art show aims ambitiously to widen circle of private collectors beyond community Open to all readers
  7. Luxury retailers face $213 billion crisis over failing basic customer experience standards: report
  8. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  9. Call for nominations: Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  10. 7 new rules of competitive advantage in luxury: Why the new moat is behavioral Open to all readers
  1. What does Texas federal court overturn of FTC ban on non-competes mean for employers and employees?
  2. Longevity is the breakout trend in luxury real estate: report
  3. Spanish brand Loewe targets South Korean beauty market with first standalone perfume store
  4. Navigating the FIFA World Cup through loyalty
  5. 3 questions every luxury brand founder must answer before year two
  6. Luxury marketers and professionals can co-opt AI – or else
  7. Human-led hospitality – critical driver of workplace performance in every sector – being overlooked: report
  8. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report 
  9. 2026 will likely be another year of dislocation for fashion: report
  10. Gstaad tops list of most expensive holiday property markets in Europe’s Alpine region
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Marketing

Navigating the FIFA World Cup through loyalty

June 28, 2026

Celebrity partnerships drive short-term attention, but loyalty drives scalable growth. Image credit: FIFA Celebrity partnerships drive short-term attention, but loyalty drives scalable growth. Image credit: FIFA

 

By Wojtek Kokoszka

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NEW INTELLIGENCE

MOST READ
  1. What does Texas federal court overturn of FTC ban on non-competes mean for employers and employees?
  2. Longevity is the breakout trend in luxury real estate: report
  3. Spanish brand Loewe targets South Korean beauty market with first standalone perfume store
  4. Navigating the FIFA World Cup through loyalty
  5. 3 questions every luxury brand founder must answer before year two
  6. Luxury marketers and professionals can co-opt AI – or else
  7. Human-led hospitality – critical driver of workplace performance in every sector – being overlooked: report
  8. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report 
  9. 2026 will likely be another year of dislocation for fashion: report
  10. Gstaad tops list of most expensive holiday property markets in Europe’s Alpine region


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