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AI

Why 42pc of luxury brands are stuck in pilot purgatory

June 28, 2026

Consumers want AI to help them decide, not decide for them – so far. Image credit: Shutterstock Consumers want AI to help them decide, not decide for them – so far. Image credit: Shutterstock

 

By Abhay Gupta

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NEW INTELLIGENCE

MOST READ
  1. North America takes lead for new luxury store openings, New York regains top spot: report
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. ‘Affluent India’ population to grow to 100 million by 2027: report
  4. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  5. From startups to enterprise firms, the CMO must excel in 4 key areas
  6. Why 42pc of luxury brands are stuck in pilot purgatory
  7. NRF, largest US sector lobby, crafts 4 principles for use of AI in retail
  8. Is luxury retail on the right track? Find out Sept. 12
  9. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  10. In 2024, expect more of the same in China. Now is the time to optimize


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