Luxury Marketer
  1. Death of the agency model – and what replaces it Open to all readers
  2. Rise of ‘landmaxxing,’ widening wealth divide up in midyear review of US luxury real estate market: report
  3. HENRYs, while not self-identifying as rich, see themselves as connoisseurs of high-end objects, experiences: report
  4. Consumer mix to shift to 50-50 split between top tier, aspirationals as luxury growth is back on track: report
  5. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  6. Richemont sales up 20pc to $7.1B for Q1 2026, buoyed by growth across lines and regions
  7. Why luxury brands must pay attention to the branded residences opportunity: report
  8. Argentina: Reopening of a sleeping giant for luxury
  9. More connected, data-led and performance approach to influence business travel: trends
  10. Hennessy, bowing to contemporary tastes, enters new spirits category in company-first
  1. Death of the agency model – and what replaces it 
  2. Luxury brands build demand. Associates build loyalty
  3. Richemont sales up 20pc to $7.1B for Q1 2026, buoyed by growth across lines and regions
  4. New challenge for brands: Cost of running AI at scale
  5. 5 steps for leaders to unleash their team’s strengths
  6. HENRYs, while not self-identifying as rich, see themselves as connoisseurs of high-end objects, experiences: report
  7. Hermès, Brunello Cucinelli, Mytheresa, Bain and McKinsey win Luxury Roundtable Awards
  8. Why 42pc of luxury brands are stuck in pilot purgatory
  9. Growth that works today is not always the growth that builds tomorrow
  10. High-end US real estate market defies single-price threshold: report
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AI

Why 42pc of luxury brands are stuck in pilot purgatory

June 28, 2026

Consumers want AI to help them decide, not decide for them – so far. Image credit: Shutterstock Consumers want AI to help them decide, not decide for them – so far. Image credit: Shutterstock

 

By Abhay Gupta

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NEW INTELLIGENCE

MOST READ
  1. Death of the agency model – and what replaces it 
  2. Luxury brands build demand. Associates build loyalty
  3. Richemont sales up 20pc to $7.1B for Q1 2026, buoyed by growth across lines and regions
  4. New challenge for brands: Cost of running AI at scale
  5. 5 steps for leaders to unleash their team’s strengths
  6. HENRYs, while not self-identifying as rich, see themselves as connoisseurs of high-end objects, experiences: report
  7. Hermès, Brunello Cucinelli, Mytheresa, Bain and McKinsey win Luxury Roundtable Awards
  8. Why 42pc of luxury brands are stuck in pilot purgatory
  9. Growth that works today is not always the growth that builds tomorrow
  10. High-end US real estate market defies single-price threshold: report


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RECENT INTELLIGENCE
Death of the agency model – and what replaces it Open to all readers
July 21, 2026
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July 21, 2026
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The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
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Why luxury brands must pay attention to the branded residences opportunity: report
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