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Comment

AI

Why 42pc of luxury brands are stuck in pilot purgatory

June 28, 2026

Consumers want AI to help them decide, not decide for them – so far. Image credit: Shutterstock Consumers want AI to help them decide, not decide for them – so far. Image credit: Shutterstock

 

By Abhay Gupta

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Why I launched Luxury Marketer 
  3. Early December may overtake Black Friday as peak holiday shopping window this year: study
  4. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  5. What does it take to be a CMO of the future?
  6. Rodeo Drive Committee to mark US 250th anniversary with 31st edition of Concours d’Elegance
  7. Punta del Este: Uruguay’s quiet luxury capital becomes South America’s new wealth address
  8. Only 2 days left! Register now for Luxury Roundtable's real estate summit
  9. India report: Why global brands are betting big on the country’s emerging elite
  10. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 


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