Luxury Marketer
  1. Don’t defend experiences that your customers have outgrown
  2. AI capital steadily redefining select ultra-luxury markets: report
  3. Inviting nominations for the Luxury Marketer Awards for 2026
  4. 2027 home trends: Digital detox, ‘colormaxxing’ and ‘catios’
  5. Luxury cruising surges as appeal widens to broader range of travelers: survey
  6. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  7. Annual ultra-wealthy giving up 32pc from 2022 levels to $250 billion in 2025: report
  8. Gen Z emerges as highest-spending generation for art collecting: survey
  9. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  10. What are luxury’s social media blind spots?
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Why I launched Luxury Marketer 
  3. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  4. Early December may overtake Black Friday as peak holiday shopping window this year: study
  5. What does it take to be a CMO of the future?
  6. Rise of experiential luxury in India 
  7. Yachting: Sea of sameness?
  8. Formula 1, LVMH announce 10-year global partnership for cross-sector scale
  9. State of the art market: US remains No. 1 for transactions as global sales drop 4pc to $65B amid slowdown
  10. Rodeo Drive Committee to mark US 250th anniversary with 31st edition of Concours d’Elegance
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Marketing

Navigating the FIFA World Cup through loyalty

June 28, 2026

Celebrity partnerships drive short-term attention, but loyalty drives scalable growth. Image credit: FIFA Celebrity partnerships drive short-term attention, but loyalty drives scalable growth. Image credit: FIFA

 

By Wojtek Kokoszka

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Why I launched Luxury Marketer 
  3. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  4. Early December may overtake Black Friday as peak holiday shopping window this year: study
  5. What does it take to be a CMO of the future?
  6. Rise of experiential luxury in India 
  7. Yachting: Sea of sameness?
  8. Formula 1, LVMH announce 10-year global partnership for cross-sector scale
  9. State of the art market: US remains No. 1 for transactions as global sales drop 4pc to $65B amid slowdown
  10. Rodeo Drive Committee to mark US 250th anniversary with 31st edition of Concours d’Elegance


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