Celebrity partnerships drive short-term attention, but loyalty drives scalable growth. Image credit: FIFA
Navigating the FIFA World Cup through loyalty
Posted By Luxury Marketer Columnist On In Columns,Featured,Marketing,News,Sports | No Comments
Celebrity partnerships drive short-term attention, but loyalty drives scalable growth. Image credit: FIFA
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","iv":"8c007b04feb2385e60e66358a5dc3322","s":"70bb8277671d4307"}
