Celebrity partnerships drive short-term attention, but loyalty drives scalable growth. Image credit: FIFA
Navigating the FIFA World Cup through loyalty
Posted By Luxury Marketer Columnist On In Columns, Featured, Marketing, News, Sports | No Comments
Celebrity partnerships drive short-term attention, but loyalty drives scalable growth. Image credit: FIFA
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","iv":"ef4e00243c0b1189de319ade0a0b6836","s":"ce7bf9714a5f9f5c"}
