Luxury Marketer
  1. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  2. Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
  3. How corporate boards and executives govern the rise of AI: report
  4. 1 week left to meet the top players in luxury commercial real estate Open to all readers
  5. Report: Where to live in Switzerland?
  6. As regulation raises fashion circularity baseline, focus shifts from compliance to operating advantage: report
  7. Why simply speed in luxury is not the answer
  8. The real creator of desire in luxury Open to all readers
  9. Abu Dhabi luxury real estate market shrugs off Middle East conflict to post record growth
  10. Is the fragrance industry’s center of gravity shifting from Paris to UAE?
  1. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  2. 1 week left to meet the top players in luxury commercial real estate 
  3. Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
  4. IP options to protect products in the fashion industry
  5. Philanthropic priorities will change as women on track to overtake men in charitable giving
  6. What the past 10 years did to US consumers: report
  7. Cognac maker Hennessy eyes China market with first flagship retail store in Asia
  8. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  9. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  10. L’Oreal closes transaction to buy House of Creed, Kering Beauté for $4.6B
Comment

Marketing

AI transforming marketing, but not as much CMO function: report

June 15, 2026

AI, like the Internet/World Wide Web, social media and mobile before it, is a key member of the Digital Quad: the four transformational technologies that impact consumers' work and play lives, for better or worse. Image credit: Treecha, Shutterstock Investment must now move beyond individual AI tools, and towards fully connected agentic operating systems. Image credit: Treecha, Shutterstock

 

By Luxury Marketer Intelligence

The vast majority of chief marketing officers feel that AI is driving an end-to-end transformation of their function, but few are using it for that purpose.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  2. 1 week left to meet the top players in luxury commercial real estate 
  3. Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
  4. IP options to protect products in the fashion industry
  5. Philanthropic priorities will change as women on track to overtake men in charitable giving
  6. What the past 10 years did to US consumers: report
  7. Cognac maker Hennessy eyes China market with first flagship retail store in Asia
  8. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  9. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  10. L’Oreal closes transaction to buy House of Creed, Kering Beauté for $4.6B


MORE IN Marketing
Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
September 10, 2026
The real creator of desire in luxury Open to all readers
September 4, 2026
Is the fragrance industry’s center of gravity shifting from Paris to UAE?
September 2, 2026
Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
August 31, 2026
Consumer trust in AI set to grow 15 percentage points by 2030: report
August 28, 2026
Can luxury brands win at performance marketing without losing their mystique? Open to all readers
August 13, 2026



RECENT INTELLIGENCE
Questionable returns behavior becoming increasingly commonplace among US shoppers: report
September 10, 2026
Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
September 10, 2026
How corporate boards and executives govern the rise of AI: report
September 9, 2026

Report: Where to live in Switzerland?
September 7, 2026
As regulation raises fashion circularity baseline, focus shifts from compliance to operating advantage: report
September 7, 2026
Why simply speed in luxury is not the answer
September 7, 2026