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  1. Why luxury’s next customer doesn’t look like its last 
  2. The high-net-worth consumer: 1 person, 4 tiers of behavior
  3. Next generation set to reshape family offices, with different perspectives on wealth management: study
  4. How AI is reshaping the digital and real economies: study
  5. Local cuisine emerges as strongest dining force in Asia Pacific as traditional restaurant settings lose edge: report
  6. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  7. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  8. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  9. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them 
  10. 4 tech trends transforming luxury marketing in 2026 and beyond 
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Marketing

AI transforming marketing, but not as much CMO function: report

June 15, 2026

AI, like the Internet/World Wide Web, social media and mobile before it, is a key member of the Digital Quad: the four transformational technologies that impact consumers' work and play lives, for better or worse. Image credit: Treecha, Shutterstock Investment must now move beyond individual AI tools, and towards fully connected agentic operating systems. Image credit: Treecha, Shutterstock

 

By Luxury Marketer Intelligence

The vast majority of chief marketing officers feel that AI is driving an end-to-end transformation of their function, but few are using it for that purpose.

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MOST READ
  1. Why luxury’s next customer doesn’t look like its last 
  2. The high-net-worth consumer: 1 person, 4 tiers of behavior
  3. Next generation set to reshape family offices, with different perspectives on wealth management: study
  4. How AI is reshaping the digital and real economies: study
  5. Local cuisine emerges as strongest dining force in Asia Pacific as traditional restaurant settings lose edge: report
  6. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  7. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  8. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  9. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them 
  10. 4 tech trends transforming luxury marketing in 2026 and beyond 


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