Luxury Marketer
  1. How AI shopping can quietly erode brand loyalty – and what it means for luxury Open to all readers
  2. Family offices become de facto investment mode for ultra-wealthy: report
  3. AI reshaping jobs faster than firms reshaping work: report
  4. Hotels move from search-and-scroll to ask-and-book in nod to growing AI influence: report
  5. Luxury value in China transitioning from external symbols to inner experience: Shanghai summit
  6. North America takes lead for new luxury store openings, New York regains top spot: report
  7. Call for nominations: Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  8. Hong Kong overtakes Switzerland for first time as world’s largest cross-border wealth hub: report
  9. 75pc of US consumers use AI to research beauty as ‘optimizers’ reshape market: report
  10. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  1. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  3. Future of luxury marketing: New truths about heritage, exclusivity and consistency
  4. 75pc of US consumers use AI to research beauty as ‘optimizers’ reshape market: report
  5. Hong Kong overtakes Switzerland for first time as world’s largest cross-border wealth hub: report
  6. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  7. North America takes lead for new luxury store openings, New York regains top spot: report
  8. Hotels move from search-and-scroll to ask-and-book in nod to growing AI influence: report
  9. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  10. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
Comment

Travel and hospitality

Hotels move from search-and-scroll to ask-and-book in nod to growing AI influence: report

June 2, 2026

The newly opened Oberoi Rajgarh Palace in Central India's Panna National Park is one of the most luxurious resorts in the Oberoi Hotels & Resorts' portfolio. Image credit: Oberoi Hotels & Resorts The newly opened Oberoi Rajgarh Palace in Central India's Panna National Park is one of the most luxurious resorts in the Oberoi Hotels & Resorts' portfolio. Image credit: Oberoi Hotels & Resorts

 

By Luxury Marketer Intelligence

As travelers increasingly rely on AI-based digital assistants to plan and book trips, hotel discovery is moving from search and scroll to ask and book.

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NEW INTELLIGENCE

MOST READ
  1. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  3. Future of luxury marketing: New truths about heritage, exclusivity and consistency
  4. 75pc of US consumers use AI to research beauty as ‘optimizers’ reshape market: report
  5. Hong Kong overtakes Switzerland for first time as world’s largest cross-border wealth hub: report
  6. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  7. North America takes lead for new luxury store openings, New York regains top spot: report
  8. Hotels move from search-and-scroll to ask-and-book in nod to growing AI influence: report
  9. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  10. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 


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How AI shopping can quietly erode brand loyalty – and what it means for luxury Open to all readers
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