Luxury Marketer
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  2. Argentina: Reopening of a sleeping giant for luxury
  3. More connected, data-led and performance approach to influence business travel: trends
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  5. How AI is redefining retail real estate: report
  6. Luxury housing market growth slows in key cities worldwide: report
  7. Ending Coty deal, Kering signs 50-year beauty license with L’Oréal for flagship Gucci brand
  8. LVMH unveils most ambitious global program yet to showcase nature, craft and culture of 46 maisons
  9. Luxury brands build demand. Associates build loyalty
  10. New challenge for brands: Cost of running AI at scale
  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Headlines: Orient Express, China Singles' Day, Gucci and De Beers
  5. AI adoption may not be a choice for luxury
  6. LVMH ramps up presence in media with Paris Match acquisition
  7. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
  8. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  9. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  10. Why licensing in luxury and fashion maintains its allure
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Retail

Why brands should scale back and focus on the core to drive growth

May 13, 2026

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

A market correction is taking place in the broader luxury market, with increasing polarization across brands and consumer segments, following years of democratization of the luxury category and a growing tilt towards aspirational consumers, away from the core.

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NEW INTELLIGENCE

MOST READ
  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Headlines: Orient Express, China Singles' Day, Gucci and De Beers
  5. AI adoption may not be a choice for luxury
  6. LVMH ramps up presence in media with Paris Match acquisition
  7. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
  8. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  9. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  10. Why licensing in luxury and fashion maintains its allure


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