British beauty brand Delilah is title sponsor of Guards Ladies Charity Polo Day in new 3-year deal

March 25, 2026

British beauty brand delilah, which is extending its sponsorship of Guards Polo Club's Ladies Charity Polo Day, is known for creating luxury, long-wear, pigment-rich formulations that are certified by PETA as 100 percent cruelty-free and vegan. Image credit: delilah

By Luxury Marketer Intelligence

Guards Polo Club has named British beauty brand delilah as the title sponsor of the organization’s Ladies Charity Polo Day from 2026 to 2029.

Delilah is already a familiar name at Smith’s Lawn as the brand regularly supports the Guards Polo Club’s charitable events. Most recently, the delilah team attended the club’s Macmillan Coffee Morning, generously supporting both auctions and creating a popular pop-up shop in the clubhouse.

“We are delighted to expand our relationship with the team at delilah for the next three years,” said Tissy Sievwright, commercial manager for Windsor Great Park, Surrey-based Guards Polo Club.

“This … brand is the ideal fit for our ladies’ day, ensuring great prizes for our players and a beautiful day for all of our members and guests,” she said. “Delilah’s generosity and support will also enable us to raise even more funds for our dedicated charity on the day.”

More than skin deep
Founded in 2014, delilah is sold at U.K. retailers such as Fortnum & Mason. The brand is known for creating luxury, long-wear, pigment-rich formulations that are certified by PETA as 100 percent cruelty-free and vegan.

The delilah Guards Ladies Charity Polo Day will move back to its original late summer fixture in 2026: Saturday, Aug. 29.

Features on the day will include the final of the 16-goal Guards Ladies Charity Polo Tournament, a pop-up retail village and a variety of dining options, including a clubhouse hospitality package.

In addition, delilah will offer makeup tutorials along with a delilah Beauty Lounge for guests throughout the day. This day is open to non-members and tickets will go on sale at www.guardspoloclub.com.

“Having supported the club’s charitable efforts in the past, taking on the title sponsorship of the Ladies Charity Polo Day feels like a natural and exciting evolution for Delilah,” said Janet Fricker, co-owner of Delilah, in a statement.

“As a B Corp dedicated to 'better beauty,' we look forward to bringing a touch of luxury and ethical glamour to Smith’s Lawn,” she said.

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British beauty brand Delilah is title sponsor of Guards Ladies Charity Polo Day in new 3-year deal

British beauty brand Delilah is title sponsor of Guards Ladies Charity Polo Day in new 3-year deal

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