Luxury Marketer
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  1. Why I launched Luxboro, a full-service marketing and upskilling agency for the luxury real estate ecosystem
  2. French jeweler Chaumet pioneers with introduction of traceable gold in high jewelry
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
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Columns

Luxury must rethink the codes of masculine status

February 12, 2026

Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys

 

By Livia Stefanini

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NEW INTELLIGENCE

MOST READ
  1. Why I launched Luxboro, a full-service marketing and upskilling agency for the luxury real estate ecosystem
  2. French jeweler Chaumet pioneers with introduction of traceable gold in high jewelry
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  5. Art collector community globally growing younger, more diverse, female-influenced and confident
  6. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  7. Hermès, Brunello Cucinelli, Mytheresa, Bain and McKinsey win Luxury Roundtable Awards
  8. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  9. What is the outlook for British luxury in 2026?
  10. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain


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