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  1. Which global cities are creating the best opportunities for investors, occupiers?
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  4. From ownership to proven worth: Why luxury is entering its most honest era yet 
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Columns

Luxury must rethink the codes of masculine status

February 12, 2026

Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys

 

By Livia Stefanini

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NEW INTELLIGENCE

MOST READ
  1. Which global cities are creating the best opportunities for investors, occupiers?
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  3. Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks
  4. From ownership to proven worth: Why luxury is entering its most honest era yet 
  5. LVMH entices future talent in creative, craftsmanship and customer experience through maison exhibition
  6. 68pc of small business owners to up marketing budgets in 2026
  7. How HNWIs are reshaping portfolios, providers and luxury adjacent spending in UK, US and China: report
  8. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
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  10. See who's speaking at the Luxury Outlook Summit 2025 New York


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