Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys
Luxury must rethink the codes of masculine status
Posted By Luxury Marketer Columnist On In Columns,Fashion & leather goods,Featured,News,Newsletter,Research | No Comments
Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys
{"ct":"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","iv":"3ee4edde71d8166a50595bbf8247d1e4","s":"fb90d0df2452b059"}
