Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys
Luxury must rethink the codes of masculine status
Posted By Luxury Marketer Columnist On In Columns,Fashion & leather goods,Featured,News,Newsletter,Research | No Comments
Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys
{"ct":"lYQj1lpwuczwtFwZ949jQgeUmMt8pwLUS20IFFs0ZI3w+HHnpTRNauAOGa0HwYY0STE9JO16lvkIVx903Xv2513W70XsKHZJfF7Do6kAhntWaS5IeY5dbrVHvnQsfOlLFS+Uf123N6OM3PI95OCiXN2xGlBtqOxGvTzHgslpk5GHrZb\/TdtGp4ndPwajPFAklBPcZtfYTF01K9xTmcpoR99eVDjprn3cuHZuH5uk3DWo30Bt\/oIoIoUaIxtTC0vY2bPWYSf+9EuljiSS42fR8ksT9BvJQ40vw75qyQDx\/gghCV\/M47MgXOyurtm0YiAMirrV0SqqbPj4GjTqrYYrMLOZ67S\/7mYOJNR5U42nGMW1qbIscqkfpo0EVQ1y12wJb\/zk2uELW3OTrKpY\/9CpaXpEIe5wTbyqnL8W8jQDxVR+9o2uYiJjazm\/cSflNB+OGLI\/tnE69SJDWQqX\/k5ySQPFJygspNKlmVc2jN\/p6YBFiJHqynwP9hwQgAC1BCvagRYWv73ibn7XnoemjjsI5gOvFyXUJ0Sy6Cj01alrhNSAyBcXscrcElgwF5pZzMjg17UrvNtDsk5s9J4mNIM2MMKBuUOVotpcJ61PZjLQACIQjNU+iIoGFyNye0qi\/czwYIl6WLRxAySkbmOP8qHgxLX9bd4NZHFSLHnsBJZvmwTBhIxypbYPM0cETUI\/Em9NYZ4tlkMQ3956fny34e+RODT6nCU7QLbni0H92KvppAKie\/+3C8bK958ha0ZSamIZT+tNEaehxP3pyqIItNAE5dsPUJ6wo9UeFy1XNmEmubKZJs82a2wy3rR7jd19NuL9IE4+Hi08B8a+hBiIeqp+G2yIlTDr+ltnO2tStvLytk9UGp9zJRKYoeIYgufeDlqQvU8Mg9WK0NUYF\/8WXboZi4fkVWt5jjBa90q4J4csaiLN39GegOJM7q9UiJIolMamBzyW5H0NteNAeIljjqz8IktcMe0alnNLQreVEXtT6n0tZwG1LUCXf\/7m9NWRHpy5jhUlxUpn3bhJGhcB1Gwez4UjkHbBteI0ehZHapCutfVBt8nhzjVXzrBxpWiKV5c29TQ\/5n8LYEzmmGr2Oi1Y2ylH47F42KVFaFfHV5WQmu32IFdpsE+kWf0aJaV9w6O\/HtLU6k8cGS47h+vbCNU351d9nXuqaO0sO6Z8myi1cLnR3+npuu1ph7L\/E7ADsrX+uSfcJNZqsrziucMoC7PybPz\/R7YSfc7XkrF1bFvwNsyiQ\/7YyrGfyuGyN9pNZ\/2m1Zn+Tkp9C+CB9k9hXevxgq7IoiOJImFGxMlxJo9heyiAxvFwYMSiPydrPPppflwDg7zP7ZV1BFtBXF2dhom8EOF8XMBK\/KiVoFUPPpwtQsau0Xn9Ra8HE6UmdRCPxl+8+fTuUZs8p5a+gCJHU5FC2\/bS9gu8WJJFsZjO1gSsyOQAvMTN1PbL6uRIXprxCqovWatcIZOFsETOdMRpte8ljn0lbpFY6Uc75gfYLRxRmtqv2Ne0NvKeSN1OYz47evCiMMUfYu+Nhx5wA414YABAlSyiP35AaiJ0fMRulCd9ozVVSuKDerw6pkV16yb85U\/r78oFMD76XOcxH8OggzIoJQsd2N6DgJ4TCz9LxpNk9ufgzFX9qTfKKyMlLF\/G1N5goJJMAwCeoAhAnqobvH79ZfIiKzxdJmHVoJdMLQFkghodKwD3QX6IF0RDCrL4xkCo2Ywl32NF\/oGmVY+wpz3CCBnpOYiU\/RrQKdhVaNXCe9bItLE2UZRzyZgYok0Yg2RCipMNDV1tEzOda5Sk6rknH7zazyx0baN6KmxCh7DX8aNloQkabsPfJ6W+RFmK6X4XyjhknOu9td+39wm\/08fYZGCCuAl8grxyR7Gg8sotAIaRFWhx6NOKfmWqwW\/T5z1x0suAeqJxXK9haH9NrFMS0THpvZkG4Gwnzhj4YMq+KQbU40+sUet9TEJ0PaGqi7eOo5hDBxmQsW7cr57gkIF09q6zO1v3iSG1Dw\/nY+S0D6X8RNlBNCRjlW5rO1VKbMbBIEb2NpksNPji4LPplbGBKRpzk0cCVIF+Vl2SsE8S4MfvcRddliVJ1X9NPnShHr7\/z806jBqTC9Dfk94XZGtSveLZNHX2xsK6\/qeLZxQgRyMWV\/EfErKbcgcDgM3dJN1xuM7ZJossRU4pvw+Tm0wEbQxlFm2AZfa0dFaP1i1cmP8bJO4hMEO1skFSse3qMbxuRoEZRHkN20spGnlDzvjJG7C7qpN3TCmXiBeZvNEhaPEqopjRthnWu\/nQKs3qg2EiE+xZPS6MfH586tGTv7C2FfkC\/fbRDy3sSJGLjjPR4K\/FhdG80MRNlFKHcW9dYV5FDlCr6IRZ79hHeFXRMgGVxpLZPJT\/5aZKMQzzAZw\/gQtywCfJkTJx02lKa5tvNz3pcIJw6X9tOQ1Eglt+QgJLzFHjise8JFSQEmhDNfzro\/4aImge2LZKcLYeR9Z0qhxkqASUOJRDH7rR1AbJKG\/5Vl1V7tzWaUJuU6Y7c6JIkH+gK1xiYap78VqnJmBRj7VTD83l23T6FFIEw4vPo1TS3e1R25r5COs7mydODxhZKiwEcX0R6eqWKoWlSe5X0gyUEC2DuN443V7ek5jbmtp20SZt2m8pOIvXZYREeHticTxUfX4b0KX5FwOGH+8+07qW\/yy93FETYTMxHowQkTiXLVJQedNJlh8ZRkaOwsiB2cY6YGs0IXsUueR5tWOQzbuFSiwfommpnPAzH3c3YvFV3tIQjfXTp+YxU7wzi\/c8tghb7kwcaXtnFlkswWBQZ1lti1aZqPSNFzvtbefJywJ7jRB\/O6MFN36b\/Rk7+bNNfVBvUV3u0LWb4W6ZM74ZD6JtbvDBNH46vbAds+\/jitgP9qFz9BCEcHXdiZHCFdcx6ojaIg2bOjdAG0QdKtHUGAuh1H4f\/frx5wisDpOoMxJnQ0DYrXSS\/qkyV4NmiCfBgCvl9+nY0SQ3pAO+JcYOk5Hq5TmP9YqmILHfTiwpiq+J345Uk3xHv+P47tCuL1+\/fZWCYHTOWXHcza35mS5YwXfHYtk1C+03EZw3mC\/4xgqPgwyYM64hcGQ+xtsnYDQoS98SGIz\/Ch7K1hqOq\/G9jiK2PxTLIct5JslQNnprwVpOcwljb78j6KHsQv7ESIBl\/99trWDa6e9\/gO\/82MuUF7RV+aRHG4F4ZjwI52Az0V6TViGg0jBIGzbUSP581cSorG7y6c0ueL6BJEdEPS6Oa7o1DT2xfyn1WCfpZE5J8gUPTa91w7NUEc8\/VeeMCYlsOMMXmIne517OdjcY45ux1LJ7UpHf9KMMS5\/wHv\/swvMqIRdQLznV+IrxNnzPXLfftnur+Mgj8jc0gSSs1y9hBVCbGjBiei+FeCVy\/R\/Xc+WDw4BIDwgst1EYRi\/SUM7aENVhRQFXKZJIosYJ4p4ZBv\/k1ktupLmXUb+IlP4G0mwrKmNMfA2HLWsQZQ\/VsKbHpNY27qUUaDrqH3d8psTpChThImiDvfIQN6ZGv1Tw88PvcPPkWVJY\/AufpPIUUssHx2rKn9vbZzA33IJwSBpSomzh4o3aAFVqm8G5GIMNVIbJ002gqiGq8LZzeGB5gXD1TaLdwdnfNvElosyBi5FFz\/y0VrRBFMa\/kSln74ryixeTlF6xsWqX5UJnpBUMwf458AMuR\/cKt6C5OR7LcfNBE3cN8ffckwzlB0p+Ue+I9828CriWtb+N1FCU9ArnFu17QnteP8pKSf5PQSSExoiKbP0ciSLdcYOxncI1OcIdk0n6p9DSzUrswdXfAaIka3IWwBHzqc4PzEubSKrq93TTv7u1\/5Myp6Sd3UTzXVHBJlC+HVXiHEd2XX+KBxiUY3Iq0yeoboPX7s\/J99TLc85IJt2w6EuKMsZvocusUCJxQ70bS7oKeNuzPQYfu8DSPDN6F5ARnn74RA1fuYn18bpYP\/ocz+svaOIjj+lIBBVl1O0Eue4S\/wxHsXJV8+daVcN23\/YepXCT1kBYPkUH28hQ5ZM0ZkN7+pUblHcswnItOwyY9THkp2bt7lZ5OrRWEjp+AtVVClxArFpcURdl+OxG+\/uZmpU+gE69ylIyQ7UCPCDfbVAekFMcYLYJUH2BQ8ZDe71RGfZrYwEUoxms51ZFUQ1cnAbz1qRXmFZlpCf1Z3VukNB61RYUhUV3MlbCO3nYAd9SknEhc\/LHPaBb3P8icyiEOdyMO7EBWPnwNsPH9zSt+tSb\/xTg1KHQpxUvr9NvSZWfRakEyRxGnN2yq5T+ET6IMCr1V8AuxxN\/nslWbQs+WhXrkqSpwjgqNBe0u\/oZlgjgw8Yem7dK48WTf+NVzv++CX6OS8LAuAFOH\/fQ+1rCuaQc8Zvmf7UyVHHxM0mmFAEI9p0\/iL6+YLCM7YyJfyQ+YzEHAnCDOFTtunW4Ao5krznO0zuS5UdFWkcy5YbSojiX3tx2ZB702u6IbUcaslBjrXmh5oLffrkSoFfeolgy0bQa+NiGbra8jIgMgUwdTP\/T\/xS\/3EbiVBYHz\/OY92ygZ2dIqeNm9Z+ERzYg6CfvuXfrl4XH4bu0SA6KuXRtlNrCDemOBFpmIygQvnhuiguItW\/qt4RQKXv2IgCKbtWOWB8Zec4laBPdAFkKjZDeY0XK2hoE8C52iCGyc6CClINu7lzedJBWS1dHLvgwLIARHydmpOcUqTEy3DwVUUxKYzmvGZ\/ZV1fSZ7gghEx+62WWjFM3oGFruccMDDSbM5r+kcoLdbl4+azbqdyjDcT59iL4OgcmSy3FaHiDJ9YNlaZIu9UurRYX7tEE6XOyBR6kWaWj9v86Aywfl+C56EttXYRx2o0d2x6xYXqsXt10TJqp3z7wV0ifghTARQpfiH6KYgVZYDsKE+h\/G61KewZwhAwKXJrfn24OJxFrtkVAjYQfKGq7kVmFsRsfd0lp9VKHvpCWCSBtLchoHf5RMm30ldRk8YgCeyS6pAaVUpG6QGEkIMc9meRODzLeu+tpTdR2gvtsVsCIw4u23KwMYe\/B8MM0jUHEl60WiyO3K2ciwX4a1ywa0P8lsvwrWFKRlZ1awOjL5zkYdvMY\/Yq9Lw\/8tSYEBdQ2dnTi1tT8WYNyEuv4465n2rxVQqmwV8ZwqGF4USpG5XRGsSUGyra8ZNuJArVO98ilQm\/y8T1gGwbuhjq3I6dWRK1L25HIdAAFeJ3+cd\/GEd7kNT9HWG52h3AvJtluMQWr4dldHPlHMVdGY25uq68DieI4Xvy5QN0HxGmIsbL+W0qy8f51Jey0H9sTp8IIdm3ydpzaI49Y9qypctcmnwSQGer07BHyDlEaCq9MxARLYeQUSEL1JcBGe\/kvsK2Zkpjim\/nz+CRoXNlm2A6bg1XJoE89l66N++s5ZmNDCYbixpLC7Rk6+CVnOMSR6YuaTXsI7f5vqj\/lGPQX9+aW5xhmRlUNzN\/j1eN7F9VXrpB+KFbL7TiQFS7Wze4KMDZ5eddbi9t3JqbPbU2un5wYk\/9E7+hrYcgLTBrFy8H4pP8QvgRexB1KZrg4CvUmVk56\/KhB3ZRO1qTCD1AILMxYvRkU24dKfhqDRjtqIhn9Vw5ADgLPIY4S9m6fM4rGm68WaSoCScRBdwt8d7tcCc1ptac58cHFWehrXgP5o0hNX+hgIgOzkTp\/Azbj0BXTAc45e9MU04VrONqPsHLS1C4CxowcubLSDLB+sU\/osoGqsJE6FFQDfLkF0XWRuSJn7pSifRgp813nLSgeNwzuerzKRi9SMtXkJwgAyux1gCWnkt7aSS\/Fx7uHrpCCSMkGaqaN+\/kx+2CwIdBrEFTq+2Vv4JybmNjPfWuGJYRVdFe3mbH3Edpe9cdaCXzG0BPsHnOFQ7f\/em6zAE6cbjoDrPmgLBplTcsF8N3E6GWoophXfa1gMxqTovASjqdYen2QmPJ4kvhSdm7oVBlzKp8Q7aY8RvOV+G12Ez19pYPWdaOUU2xsHydqM0wuukaAFcfomXBUInLAhFRCheaObg+vSr99lPl7jtgMGsDvH1jBKn62D\/qG4sDTsCzREqii0oNfT5GsXMDY6Ykgy2gKl5fOpKt6fYcgy0ylY08GjTFvNH1FR3ClfacZOMhe+oWtSixzvQTrAwITjjIXnFxr\/7ryJJpoqah2r49Naj5hCbqW84pZovuAhYxyoTgeQTe3fSE+wfuLNT8e+KjWHBVzKn1OxeXezPqlY+LTnB6ETmxxP1EM5U056vuUuqoAXf0AM2KhSVV0TW6UL\/o2oohol4NZYGjNBtD2JGqq0X+x8fgO+8A1t2BJpkFMm0UM0UmBrW4ZtvDRiFLRMkvWzrh02tXTu+kVsS8\/G09ysuTCZQ0s8FxeGfHb0B0FYX+EeLrLhmxjMOq0382Jo4Xoixil2RlH7ziboLVXA1IFXha0UMSx6ndScS3qr\/jRFtJEtB2kBYG0bQJzEEGqI2MldIb9NtQKgK1eJvWgVSlVObaXqQ7JqsR4orjfpKpU+xzUBgUWWdcqaDtMwwdIiW96\/UztGL3thLOaPPf7BEgCKIc7v\/4K\/YylWi9sbRpHOHqm4df0Ne0unGFk6Qz+66gLL0LBPNl8\/xKi0N8luseOUBhDHQFCLOTcXknmxw9jzG0qVpEg47XVXEwKBYVTfwBnWy6avaGCeydUiIsHQLGdrybd2gwj8hhcXO9ZxHQtX38prqoQAvk1PkgAZaqm42aaA1OV8r21xRDWSw8GGwAllv4iGkVXmIRrbkKCeORGT8dgKMTvc9QfncS06VozjgExb\/n+cQycFui2DlwsZBJQDAUbU1cvdzeOvCPLyOMif2fSfG9IZMqW8UZnXNRvIq\/FnMCOxRUvyczJrHUCs+yKCa8m4kbXSfWqZX0cCc7eJ2Q5rpMLdyY0Xh8ecIcKUtjrbpUKmUJF8SNQNNrMwQPKCqFMdR1\/FaVv5e9WsG+GtQ92X8FXBcrL6V5En4Qhd49XQ2xVtgyhk5NjtKXEH5J1EHmV\/Hpx4v0c1WndMbkw76imTIGlQmY4oEOaMBLNWeP6i85IpXLN5XSCuC4TE14MeqZfhxRqnMv5zh6NQm8prrPm62jq2rWwRYyjsIPXfJn1Ntg3ZZzxvdGmQ39mi9OCGw3EnkWRzeuFqP9ZNatVKh2PlAKfdejo3uorKbNQQiiUYspIAbh9StG73ZQ84KqbCEAG5jxKFsuH6L3qyxV26tQNpqjyD+Vt34uUP4Ynedcl6Q621T60\/6YMW624wjMQ0xbnRxwGYn4cID4XMr4UOc4FJcY\/Kt75WkvFBHJeJjoTbr8qLRhBQAjOijZHWaUWbKNzmLJFUFCORFUlq1jT9Ppt3M8ddLHmjBFfWBsnYvN5ZTVBS6G\/rK+yL1RMVWwTcz6JG8\/JiaZmgvRczqI\/uY+wpHj6Weh8hAFJGL6EdnDtjWm+4LSKWQRZ1MycUjMwQwIIdX4y\/OBxxRsCOUvIbbj+f68ynAENn016BdpRf\/kL+CGDcy7lH2UHjx2WZiwiaX7uyeAuUfaY5ZgTtUmm6D9RklPlsCv2QAsiDJNiBbAIygF0PtaN\/wO5UQI9kh4vr9l5U+CSsMANXvI1SQ2i7Fs0ddGSeESbueGQpRGiPzUeNbz5+dBJA8tpHtao5UFb07dIoQHC9HYxjLCrzP+CW7hdnQjg5+HK9xgjrgWvNO8wZK+4i9EoqSOHDRFKx2FfI1es\/f9nV7EESOBOV9+BFcv1lpeBcKoIilcioqX9e1CYca3C\/77dAJdK1xpxO8+8XHDK94UJgEn76ER6metPLyZjPZJEjD77hcxSC+OCKpl5TFq9FYv1obb7Z\/k539ZGFOTequwJymlbCu+9ovuVcOntIhKFoMWDVHfDukKQko90zHDOkbwyuy\/cvMBTfai+U4PP7TjbtfbNk9mleWt6dBhMB52OvNFdYicYi4w9CDEcJZfTf9633pGm2LDvQMivxEbRguOJ6MTwVcfwJOka7gMsbLm7oskvl8M=","iv":"26041f00e4a8d5a1750cbaf9b9c81c29","s":"2a2feaf0ac3dde4c"}
